20s
In your twenties your lips are at their fullest
so you can wear sheer, shiny, bright lip colors.
30s
Switch to lip stain and long-wearing
formulas. They require minimal touch-ups and are a low-maintenance way to wear
colors that pop.
40s
Look for formulas that are sheet and
creamy. They illuminate your face and moisturize lips without a sticky, tacky
finish.
50s
To rock a bold lip in your fifties, stick
to nourishing formulas with anti-ageing benefits.
60s
To look ultra-chic and confident, wear a
stand-out color with a long-lasting and creamy formula.
Go the distance
How to make your lipstick last longer
- Lippy holds on best to a smooth surface
so prep your lips with an exfoliate and balm. Finish with a translucent
powder for extra hold - Use a lip liner to lightly trace your
pout, then diffuse edges with a cotton tip. This prevents color bleeding
into fine lines around lips. - Use a lip brush to fill in your pout.
Using a lip brush not only makes lips look hot, you’ll get more
applications out of your lippy. - Personalize your pout. For lush Angelina
Jolie lips slightly over-trace your Cupid’s bows with a lip liner and
finish with a gloss. For a petite pout, cover with concealer and apply
lipstick without liner.

Rich
reds – Fabulous fuschias

Coral
wonders – Berry Best
| Fair skin | Olive skin | Medium skin | Dark skin |
Rich reds | Crisp reds such as ck one color Pure Color Lipstick | Wram orange red tones suit you. Try Cover Girl Lip | Cool-toned reds work best. Lash out on Bobbi Brown | Go for deep wines like Clinique High Impact Lip |
Fabulous fuschias | A pink-based fuchsia is perfect. Try Ulta3 Matte | Warm tones are best. Try Maybelline NY Color | Bold, true hues are just right. We like MeMeMe Satin | Try rich, deep pinks like Rimmel London Kate Moss |
Coral wonders | Choose a bright orange red. Ulta3 Moisturizing | A true coral like Dior Addict Extreme Lipstick in | Burnt orange is bliss! Try L’Oréal Paris Color Riche | Look for blue-based oranges such as Ulta3 |
Berry best | A dark juice berry like Avon Ultra Color Rich in | Creamy burgundy… divine! We love ck one color Pur | Bright berries are so flattering. Try ModelCo | Plums are perfect. Try Face of Australia Lip Quench |