Rihanna’s famous Super Bowl LVII halftime show started with the song “B**** Better Have My Money,” but she didn’t get paid a dime for it.
With “B**** Better Have My Money,” of her halftime show, Rihanna may have poked fun at the people in charge of the Super Bowl
During the break in the big game between the Philadelphia Eagles and the Kansas City Chiefs at the State Farm Stadium in Arizona, the Diamonds singer put on a great show.
It was her first live show in five years, as she had taken a break to work on other projects and become a first-time mom.
Rihanna started her amazing halftime show by standing on a platform that was floating in the air. She then started singing the words to her song “B**** Better Have My Money”
People pointed out that it was funny that Rihanna didn’t get paid for performing.
Even though mega sponsorship contracts, corporate events, and lucrative TV deals bring in millions of dollars, halftime show artists do not get paid.
One person posted on Twitter: “Starting a show you’re not getting paid for with Bitch Better Have My Money, Pay Me What You Owe Me is some queen behavior,”
“Not Rihanna opening with ‘Bitch better have my money’ when she’s literally not getting paid to be here.” added another.
“Rihanna opening with Bitch Better Have My Money knowing she isn’t getting paid a dime for this was epic”…
The NFL does contribute to the cost of the performances, though typically this is covered by sponsors like Apple Music, which is the case this year.
Still, even this isn’t always enough; in 2022 and 2021, respectively, Dr. Dre and The Weeknd reportedly paid $7 million out of their own pockets to secure their shows.
Nonetheless, the musical extravaganza’s massive viewership over a hundred million makes it well worth the effort.
After Lady Gaga’s 2017 concert, her streaming and album sales increased by a factor of 1,000, while those of Mary J. Blige increased by a factor of 999, Dr. Dre’s increased by 183 percent, and Snoop Dogg‘s increased by 360 percent compared to the previous year.
Artists’ social media followings grow as a result, making them increasingly valuable to brands in the modern era; for example, JLo’s following grew by 2.3 million after she headlined in 2020.
Many people have called Rihanna’s halftime show at the Super Bowl one of the best of all time.
“Rihanna did her thing. She was stylish as f*** and played some of her best hits,”
“What a powerful statement for women around the world that you can have a career and family, you can have both if you want it so much,”