In amazing vintage photos from the late 1990s, TV host Holly Willoughby can be seen wearing nothing but a tight white bra for a Pretty Polly advertisement.

Holly Willoughby’s provocative lingerie commercial from the 1990s features her in a revealing bra

Behind the scenes during the provocative photoshoot, Holly could be seen dazzling in a white dressing gown while sporting dark hair instead of her signature blonde locks.

After having her make-up done for the cameras, the soon-to-be TV host sat down in nothing but a white bra.

Holly was the center of attention in the racy commercial for Pretty Polly, which had her standing in front of a mirror while wearing a bra and stating, “Don’t squeeze them. Raise them up.

Supposedly Holly’s first work was as a model before she made the transition to television, where she initially appeared as a children’s host on Ministry of Mayhem and then co-hosted the daytime show This Morning with Phillip Schofield.

  • Chatting away

She had rollers in her hair and was overheard conversing.

(Source: Mirrorpix)
  • Backstage photos
(Source: Mirrorpix)

A robed Holly was overheard talking on the phone.

  • Busy little lady

Holly was spotted sending a text message.

(Source: Mirrorpix)
  • Prepare your camera
(Source: Mirrorpix)

Holly readied herself to strike a stance for the cameras.

  • Putting on makeup

Holly finished up the details.

(Source: Mirrorpix)
  • Show-stopper
(Source: Mirrorpix)

Holly’s first job in the modeling industry.

READ MORE: “I’m a gym babe and love exercising in bikinis – it can actually help workouts.”| Alexa Collins, a 27-year-old model, claims that working out while wearing a bikini has done wonders for her self-confidence

  • She was on her phone

Holly’s glam robe outfit was effortless.

(Source: Mirrorpix)
  • Obscene advertisement

The Pretty Polly adverts appeared during that decade.

  • Taking away

Holly was in the middle of filming a lingerie ad.

(Source: Mirrorpix)
  • Looking stunning

 

(Source: Mirrorpix)

Holly’s posture was the highlight of the night.

  • Soul and life

As Holly and her friends prepared for the photo shoot, they all cracked smiles.

(Source: Mirrorpix)