Gwyneth Paltrow took to Instagram over the weekend to advertise the seasonal sale of lifestyle company Goop.

Gwyneth Paltrow promotes Goop’s seasonal sale of wide-leg jeans by removing her top

The 50-year-old businesswoman sexily promoted a pair of wide-leg jeans by posing topless in a short video clip.

The mother of two posed shirtless with her back to the camera in front of a large inground pool.

As she turned her head, Paltrow stared behind her barefoot.

The blonde beauty had her long hair slicked back and placed behind her ear so it would not get in her way as she moved.

The lifestyle expert posted an Instagram Story with the caption, “Our seasonal sale is here and some of my favorite G. Label pieces are 40% off!”

In the photo, the Oscar winner sat in the back of a black automobile wearing a navy blue paisley-patterned gown.

The sleeveless ensemble was asymmetrical, with one hefty shoulder strap that Paltrow flaunted in the selfie.

She included a link to the fashion item so that her 8.3 million followers may simply purchase the dress if they so desired.

Another outtake featured the statuesque lady standing in front of a white convertible in an olive green jumpsuit.

The Iron Man star also shared a selfie in a black ensemble consisting of a luxury sweater and a long skirt with a split.

The video continues with Gwyneth wearing a pair of wide-leg black trousers with white sneakers.

Gwyneth came online a week ago to wish her 19-year-old daughter Apple Martin a happy birthday.

It began, ‘Happy Birthday my angel. Thank you for sharing your birthday this year with Mother’s Day, a fitting conjugation, a double celebration of you and what you have given to me- the GIFT of being your mom.’

She continued, ‘I love you so deeply and wholly, it defies articulation. To behold you as a 19 year old woman fills my heart with almost unbearable love, pride and meaning! I can’t take it! Thank you for making me brunch, I am making you dinner!! I love you so much, forever and ever, mama.’

Paltrow also has a 17-year-old son Moses with her ex-husband, Coldplay frontman Chris Martin.