Aldi Restricting Panicked Irish Buyers to 4 Items


Aldi CEO, Giles Hurley, has this evening released a letter to customers regarding the panic buying that is happening around the country as people prepare for a potential lockdown.

In the letter, Hurley says; “I am writing to reassure you, and all our other valued customers, that our colleagues and trusted suppliers are working round the clock to keep our warehouses fully stocked.

“We have increased orders from our suppliers and our warehouses have sufficient stock to replenish all stores. This includes all of the essentials such as sanitary and baby products.

“Our amazing colleagues have been working tirelessly to restock our stores. However, unprecedented demand for certain products has made it difficult for us to ensure that there are no gaps on shelves.”

Over recent days, images have appeared on social media showing people stockpiling on essentials for fear of being placed on lockdown amid the coronavirus outbreak.

In his letter Giles says that their team is putting measures in place asking customers to avoid buying more than they need, leaving more vulnerable members of the community without the essentials.

He said; “We have taken action to discourage people buying more than they need. Customers are currently limited to buying four items of any one product during each visit. This is still significantly more than most customers would buy on a normal shopping trip and we hope this temporary restriction will give as many customers as possible the opportunity to get what they need, every time they visit.

“I’m sure, like me, you are also concerned about those who are vulnerable at this time. Not everyone has the financial or practical resources to buy in bulk, including our elderly customers. We all have a responsibility to ensure we only buy what we and our families need. If we shop as we normally do, our stores will quickly return to normal.”

Closing the letter, Mr. Hurley said; “My sincere thanks to you for your continued support and to every single one of our colleagues. It’s the people at Aldi that make our business special and they have come together like never before to serve you, our customers, during this extremely busy time.”


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