How to Run a Student Fundraising Event


Running a student fundraising event is all about good organization, picking the right cause for, well, raising the funds, and also having the right sort of people around you.

Indeed, there is such thing as a one-man band, one-man working at a hot dog stand, one-man taxi driver, but no one’s ever heard of a one-man fundraiser. The thing is, even if you do see just one person selling Christmas cards on the street for a charity, there’s a whole grid of people behind him that you don’t get to see.

In this article, we’re going to talk about fundraising events, and how you can organize one as a student without the passers-by shouting ‘Get a job!’ to you whenever they see either you or the members of your team in action, so to speak.

Assemble Your Team

As we mentioned above, the first step toward organizing a successful student fundraising event would be to encircle yourself with trustworthy people who you can rely on and delegate tasks.

One of the biggest pitfalls of organizing anything is to think that you, as the central figure, need to oversee every part of the process. This is not only impossible but can throw a major spanner in the works of your event without you even noticing it.

So, in order to make the most of your fundraising event, gather some likeminded folks, delegate tasks to them, and witness the dough roll in six ways til Sunday.

Brainstorm the Ideas   

Once you’ve established who you can count on for the organization of the event, you can determine what sort of event this should be.

It’s recommended you should reach the decision about the nature of the event democratically, otherwise, you run the risk of having a roaring twenties Great Gatsby-themed event with a bemused pair of ticket-punching door people that aren’t even in the character other than their suits.

Remember, the central themed event (or series of events) should be agreed upon by everyone because you can’t afford to change the entire setting halfway into the preparation. In fact, you literally won’t be able to afford it, because the costs will skyrocket if you do that.

Come up with a Budget

What do you even need for this…

All of you should be wearing the same shirts, or at least have those little tags you wear around your neck. A lemonade stand would be decent. The rest pretty much depends on the type of event you’re throwing.

If it’s a football tournament, make sure to book the pitch for a certain amount of hours, and have a hot dog stand for the time when people get hungry.

Here’s the rub, though – determining how much money you’re going to need can be a fairly difficult task, so you should try to aim for that close estimate, instead. The bottom line, try to always have more money than your total projected costs amount to because you never know what other unexpected expenses will pop up out of nowhere.

Advertise the Event

No matter how elaborately planned and well-prepared your event is, it won’t make much difference if only two people show up and then the third one a couple of hours later because he’s a Danish tourist who got lost in that general area and then chanced upon your two-people ‘Super Awesome Golf Tournament for Johnny’. (Johnny’s the kid whose parents are in a rough financial situation, let’s say.)

The thing is, the folks in your vicinity should be aware that there’s something cooking in your camp, so to speak, and you should seek to spur them on to come and attend your event. Also, mention that they are free to invite their friends, as well. (If you have the space for them all, of course.)

Social media has become a powerful advertising tool in recent years, so why not use that to your advantage? You can make posts on your college page and then invite students to share it with other people, and you know the drill.

Perform a Final Checkup

For this purpose, you may want to appoint one or more of the most perceptive team members to act as devil’s advocates.

Once you think you’ve covered all the key areas with your final plan, make sure that the logic behind the entire undertaking has been thoroughly checked and challenged. If the plan survives such rough treatment, you can rest assured it will work like a clockwork once you do employ it in real life.

This checkup should include seeing if all the suppliers are cocked and loaded, how’s the weather that day, and will all of the assigned staff people be readily at your disposal once the D-day comes.

All things considered, throwing a student fundraising event can be a bit of a challenge at times, but as long as you have the right sort of people around you and a sound plan, you have a good chance at actually making it work.


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